EN

About

Vision

Global Producer of Japanese
Fine Liquor and Food Culture

Mission

Bridging Japanese Culture
and Global Luxury

Japan takes great pride in its exceptional liquors, gastronomy, and the rich cultural heritage that surrounds them. Today, more than ever, there is a growing desire to experience true authenticity and an urgent need to preserve and pass down irreplaceable traditions to future generations. Bridging these aspirations has never been more essential.

With a discerning perspective and deep expertise, we are committed to fulfilling this mission— acting as a bridge between these aspirations by honoring the essence of tradition while embracing creativity that evolves with the times.

We strive to share the richness of Japanese culture and create moments of joy, while actively embracing advancements in AI and other technologies to craft new experiences that seamlessly blend tradition with innovation.

In addition to our core expertise in fine wines and spirits and international trade, we are dedicated to offering refined and authentic experiences to a wider global audience through our ventures in dining and luxury tableware.

mission

Our Value

Selecting Appropriate Goals Ensures Definite Outcomes.

While effort is essential for achieving results, aimless endeavors can lead to a gap between expected and actual outcomes. We believe it is crucial to continuously assess the goals and maximize the efficiency of our efforts.

Select

Leading in Uncertain Times.

We live in an era of rapid change. As the saying "survival of the fittest" suggests, adapting to society seems to be the rule for survival. However, it is vital to continue being a pioneer by reading the trends and continuously challenging ourselves.

Lead

Working with Firm Convictions.

Through our business, we create joy for our customers and fulfillment for our team members. By connecting people and companies, we contribute to to the future development of society. This unwavering conviction defines the very essence of the selead group.

Group

Our Strength

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    National Network

    We have established strong collaborative relationships not only with Japanese sake breweries and wineries for which we serve as overseas sales agents but also with numerous liquor retailers, restaurants, and import companies across Japan.

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    Global Network

    By building partnerships with over 100 companies, we have developed an extensive network of both online and offline distribution channels. This serves as a crucial foundation for our procurement capabilities and information dissemination, providing robust support for international market expansion.

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    Expertise in Food, Beverage, and Trade

    With years of experience in the food and beverage industry, as well as in import and export operations both domestically and internationally, we have accumulated a wealth of expertise and insights. We leverage this knowledge as a tool to promote Japanese culture and navigate the ever-changing markets with confidence.